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    <title type="text">Work</title>
    <subtitle type="text">Work:</subtitle>
    <link rel="alternate" type="text/html" href="http://oc.dev/index.php" />
    <link rel="self" type="application/atom+xml" href="http://oberrycavanaugh.com/index.php/site/atom/" />
    <updated>2009-04-21T14:53:47Z</updated>
    <rights>Copyright (c) 2009, O'Berry | Cavanaugh</rights>
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    <id>tag:oc.dev,2009:03:11</id>


    <entry>
      <title>360 Pet Medical</title>
      <link rel="alternate" type="text/html" href="http://oberrycavanaugh.com/index.php/site/360-pet-medical/" />
      <id>tag:oc.dev,2009:index.php/3.25</id>
      <published>2009-03-11T00:39:51Z</published>
      <updated>2009-03-11T00:53:53Z</updated>
      <author>
            <name>O'Berry | Cavanaugh</name>
                  </author>

      <category term="Work"
        scheme="http://oberrycavanaugh.com/index.php/site/C6/"
        label="Work" />
      <content type="html"><![CDATA[
         <p>The inspiration for the business name, 360 Pet Medical, came directly from the clients of Dr. Jon Stites, <abbr title="Doctor of Veterinary Medicine">DVM</abbr>. When we interviewed dog and cat owners, they described his approach as whole-family, complete pet profiling by family lifestyle, climate, breed, activity. Thus 360 Pet Medical was born. We discovered too that the bonds the 360 Pet Medical team have with their personal pets is key to their perspective of pets as family members. The now famous <em>Dr. Stites and his dog, May</em> campaign flowed naturally from these insights. Billboards, ads, a Main Street clinic, local give-back such as &#8220;Pounds for Hounds&#8221; helped a new clinic become the cat&#8217;s meow veterinary care in Bozeman, Montana.
</p>
      ]]></content>
    </entry>

    <entry>
      <title>Historic Downtown Bozeman Explosion Leaves O&#8217;Berry Cavanaugh Offices in the Blast Zone</title>
      <link rel="alternate" type="text/html" href="http://oberrycavanaugh.com/index.php/site/historic-downtown-bozeman-explosion-leaves-oberry-cavanaugh-offices-in-the-/" />
      <id>tag:oc.dev,2009:index.php/site/index/1.23</id>
      <published>2009-03-08T20:15:41Z</published>
      <updated>2009-03-08T20:36:42Z</updated>
      <author>
            <name>O'Berry | Cavanaugh</name>
                  </author>

      <category term="News"
        scheme="http://oberrycavanaugh.com/index.php/site/C5/"
        label="News" />
      <content type="html"><![CDATA[
        <p>On Thursday, March 5 at 8:15 AM, an explosion caused by a natural gas leak exploded and decimated five businesses and shut down business for days. Debris was found 10 blocks away, windows shattered and exposed stores on Main Street. As of Friday, March 6, there was still one Bozeman resident unaccounted for, and at this time the only suspected casualty. The events of this week have been called the worst destruction in the history of our otherwise peaceful town. Photos by <a href="http://twitpic.com/photos/hyzerbomber">Cary Silberman</a> and <a href="http://www.flickr.com/photos/72ppi/sets/72157614846374740/">Joe Bergantine</a>.</p>

<p><img src="http://oberrycavanaugh.com/images/uploads/cary1.jpg" alt="" width="580" height="435" /></p>

<p>Minutes after the explosion, Cary, who was the only one in the office at the time ran outside and captured this on his cell phone.</p>

<p><img src="http://oberrycavanaugh.com/images/uploads/3127751.jpg" alt="" width="580" height="435" /></p>

<p>Smoke started billowing out of the space where Boodles restaurant used to be.</p>

<p><img src="http://oberrycavanaugh.com/images/uploads/3331837172_25579b3f5c_o.jpg" alt="" width="580" height="387" /></p>

<p>By 11 o&#8217;clock there was a 2-block perimeter setup around the explosion site and over 70 firefighters on scene.</p>

<p><img src="http://oberrycavanaugh.com/images/uploads/3332440718_9d1d7df704_o.jpg" alt="" width="580" height="387" /></p>

<p>At 5 o&#8217;clock Northwestern Energy crews were still working to put in a second valve on the gas line to get it turned off.</p>

<p><img src="http://oberrycavanaugh.com/images/uploads/3331855861_e34d1cf4cf_o.jpg" alt="" width="580" height="387" /></p>

<p>Fire crews continued to douse the wreckage with flames into the night. It was around 1:30 AM when they finally got the gas turned off.</p>

<p><img src="http://oberrycavanaugh.com/images/uploads/3331856059_01b88803be_o.jpg" alt="" width="580" height="387" /></p>

<p>The Governor declared a state of emergency which allowed National Guard troops to be called in to support local law enforcement who had been on call all day. The National Guard stayed on duty for 72 hours after being activated and was released on Sunday.</p>

<p>The aftermath of the explosion was heavily covered by locals on Twitter and flickr under the twitter-style hash tag <a href="http://hashtags.org/tag/bozexplod">#bozexplod</a>. 
</p> 
      ]]></content>
    </entry>

    <entry>
      <title>O&#8217;Berry | Cavanaugh Walks the Walk for Big&#160;Talk</title>
      <link rel="alternate" type="text/html" href="http://oberrycavanaugh.com/index.php/site/oberry-cavanaugh-walks-the-walk-for-big-talk/" />
      <id>tag:oc.dev,2009:index.php/site/index/1.22</id>
      <published>2009-02-26T23:10:26Z</published>
      <updated>2009-02-27T00:08:27Z</updated>
      <author>
            <name>O'Berry | Cavanaugh</name>
                  </author>

      <category term="News"
        scheme="http://oberrycavanaugh.com/index.php/site/C5/"
        label="News" />
      <content type="html"><![CDATA[
        <p><img src="http://oberrycavanaugh.com/images/uploads/news-20090226-bigtalk.png" alt="Big Talk Promotional Poster" /></p>

<p>From 1981-1984 our own Bridget Cavanaugh was a policy debater for Bozeman High and now 25 years later, O&#8217;Berry | Cavanaugh is privileged to help the now nationally ranked Speech and Debate team promote it’s community exhibition and fundraiser, Big Talk on Sunday March 1. </p>

<p>Of the event, the Bozeman Daily Chronicle says: </p>

<blockquote><p>Despite what could be characterized as the school’s most phenomenal history of success, the Bozeman High speech and debate team enjoys relative anonymity compared to their athletic colleagues. Call it a function of our sports-fixated culture, but where an even marginally successful football team can draw thousands of spectators, speech and debaters are lucky to draw a few hundred.</p><p>But for those who have yet to sample the remarkable talents of these young competitors, an opportunity presents itself on Sunday &#8212; not only to witness these students in action, but to help them on their way to the national championships, as well.</p><p>An exhibition of team members’ talents starts at 7 p.m., in the Ellen Theatre, with doors opening at 6:30. Tickets will be on sale at the door and are $8 for adults and $5 for students, with any additional donations gladly accepted.</p><p>And it will be an exhibition that promises to be entertaining. It may lack some of glitz of basketball or football, but students who excel in speech and debate have acquired an extraordinary skill, a lifetime skill, one that could lead them to success in any number of career fields.</p></blockquote>

<p>A shout out to Kira Stoops, designer, and Wade Dokken who generously funded the creative.
</p> 
      ]]></content>
    </entry>

    <entry>
      <title>The Main Street Gym</title>
      <link rel="alternate" type="text/html" href="http://oberrycavanaugh.com/index.php/site/the-main-street-gym/" />
      <id>tag:oc.dev,2009:index.php/3.21</id>
      <published>2009-02-24T03:24:29Z</published>
      <updated>2009-04-21T14:53:30Z</updated>
      <author>
            <name>O'Berry | Cavanaugh</name>
                  </author>

      <category term="Work"
        scheme="http://oberrycavanaugh.com/index.php/site/C6/"
        label="Work" />
      <content type="html"><![CDATA[
         <p>We love working with smart, progressive local businesses as evidenced by our work with Bozeman&#146;s favorite downtown gym. Mike and Rolf are Bozeman&#146;s Ministers of Fitness. So, we designed a site as tough and rugged and opinionated as they are. We know first-hand what makes them distinct because each and every O&#146;Berry | Cavanaugh team member works out religiously (well, almost everyone) at The Main Street Gym. From Mike&#146;s cleverly written newsletter, to fitness tweets to their irreverent sidewalk sandwich boards, they are doing everything right. Although, I suspect it helps that they are always asking our team for advice and ideas while we sweat it out in our personal training sessions. Now that&#146;s smart.
</p>
      ]]></content>
    </entry>

    <entry>
      <title>Clarisonic&#8217;s new Skin Care System gets raves on New York TV station</title>
      <link rel="alternate" type="text/html" href="http://oberrycavanaugh.com/index.php/site/clarisonics-new-skin-care-system-gets-raves-on-ny-tv/" />
      <id>tag:oc.dev,2009:index.php/site/index/1.20</id>
      <published>2009-02-23T16:53:24Z</published>
      <updated>2009-02-26T23:24:25Z</updated>
      <author>
            <name>O'Berry | Cavanaugh</name>
                  </author>

      <category term="News"
        scheme="http://oberrycavanaugh.com/index.php/site/C5/"
        label="News" />
      <content type="html"><![CDATA[
        <p>Clarisonic’s new PLUS Skin Care System with Spot Therapy got some high profile <abbr title="Public Relations">PR</abbr> on New York <abbr title="television">TV</abbr> station, <abbr title="N Y 1">NY1</abbr> over the weekend. We were stoked to see the <abbr title="O'Berry Cavanaugh">O|C</abbr>-designed retail packaging front and center too.</p>

<p><a href="http://www.ny1.com/content/features/94356/weekend-feature--celebrity-beauty-products/Default.aspx">Watch the segment for yourself</a> or <a href="http://clarisonic.com/shop/skin-care-system-plus-white.php">check out the PLUS Skin Care System</a>.
</p> 
      ]]></content>
    </entry>

    <entry>
      <title>Schedulicity</title>
      <link rel="alternate" type="text/html" href="http://oberrycavanaugh.com/index.php/site/schedulicity/" />
      <id>tag:oc.dev,2009:index.php/3.16</id>
      <published>2009-02-17T05:58:21Z</published>
      <updated>2009-02-24T02:29:23Z</updated>
      <author>
            <name>O'Berry | Cavanaugh</name>
                  </author>

      <category term="Work"
        scheme="http://oberrycavanaugh.com/index.php/site/C6/"
        label="Work" />
      <content type="html"><![CDATA[
         <p>Schedulicity is one of those white-board assignments that agencies like ours absolutely love. This was no exception. The management team gave O&#146;Berry | Cavanaugh full-reign to re-brand the company with a completely new name, new identity, new personality and web experience. Essentially a web 2.0 appointment booking site, we needed to design a super-easy consumer interface as well as a compelling online sales-funnel to persuade small businesses such as hair stylists, massage therapists and personal trainers to purchase directly online. &#147;Thanks Schedulicity&#148; for making O&#146;Berry | Cavanaugh your marketing partner! If you need your website to sell your product or service online, we have lots of experience doing this.
</p>
      ]]></content>
    </entry>

    <entry>
      <title>IMDS</title>
      <link rel="alternate" type="text/html" href="http://oberrycavanaugh.com/index.php/site/imds/" />
      <id>tag:oc.dev,2009:index.php/3.15</id>
      <published>2009-02-17T05:57:46Z</published>
      <updated>2009-04-21T14:53:47Z</updated>
      <author>
            <name>O'Berry | Cavanaugh</name>
                  </author>

      <category term="Work"
        scheme="http://oberrycavanaugh.com/index.php/site/C6/"
        label="Work" />
      <content type="html"><![CDATA[
         <p>Several acquisitions created the need for a new brand identity for this Logan, Utah-based medical device outsourcing company. Within nine weeks, O|C developed a new company identity, including a Web site, print and online ads, an email campaign, trade show booth graphics, and corporate collateral. The resulting brand work helped synergize the internal organization and created a consistent and relevant brand identity for their customers and partners.
</p>
      ]]></content>
    </entry>

    <entry>
      <title>Clarisonic</title>
      <link rel="alternate" type="text/html" href="http://oberrycavanaugh.com/index.php/site/clarisonic/" />
      <id>tag:oc.dev,2009:index.php/3.14</id>
      <published>2009-02-17T05:46:23Z</published>
      <updated>2009-03-03T22:43:24Z</updated>
      <author>
            <name>O'Berry | Cavanaugh</name>
                  </author>

      <category term="Work"
        scheme="http://oberrycavanaugh.com/index.php/site/C6/"
        label="Work" />
      <content type="html"><![CDATA[
         <p>There&#146;s something to be said for working with some of the smartest, most innovative people on the planet. First, they invented the Sonicare toothbrush, used by millions all over the world, and now they&#146;ve revolutionized skin care with Clarisonic. The first company to use sonic vibrations to clean skin in a way never before possible. Notice that none of us at O&#146;Berry | Cavanaugh have fine lines or wrinkles.</p>

<p>We are proud to be the national brand agency for Clarisonic. We have helped them define and create the brand guidelines, positioning and messaging, identity, retail packaging, professional channel marketing, product launch strategies, advertising and all things related to the web design, management, measurement, promotions and overall customer experience. We are and essential part of an integrated team of agencies spanning from New York to Los Angeles striving to make Clarisonic a household name. 
</p>
      ]]></content>
    </entry>

    <entry>
      <title>Looking for a Senior Account Manager/Director</title>
      <link rel="alternate" type="text/html" href="http://oberrycavanaugh.com/index.php/site/looking-for-a-senior-account-manager-director/" />
      <id>tag:oc.dev,2009:index.php/site/index/1.13</id>
      <published>2009-02-17T05:25:52Z</published>
      <updated>2009-02-18T21:41:53Z</updated>
      <author>
            <name>O'Berry | Cavanaugh</name>
                  </author>

      <category term="News"
        scheme="http://oberrycavanaugh.com/index.php/site/C5/"
        label="News" />
      <content type="html"><![CDATA[
        <p>Are you a seasoned marketing professional with the skills and experience to manage national accounts with integrated marketing programs? Are you a strategic-thinker, problem-solver, team-builder, and strong communicator? Then we look forward to meeting you.</p>

<p>We are a Bozeman, Mont.-based brand marketing agency with entrepreneurial, dynamic clients both locally and nationally. While we are a full-service agency, helping our clients build brands through innovative research technique, brand strategy, strategic planning, meaningful, creative execution, measurement and superior client service and counsel.</p>

<p>We’re looking for a senior account manager/director, with the ability to provide executive-level strategic guidance to clients as well as manage the tactical account details. This valued team member should have 6-10 years of agency or corporate marketing experience.</p>

<h3>Must-haves for this position:</h3>
<ul>
	<li>Strong communication skills (written and interpersonal) and an ability to work with an array of personality types including CEOs, engineers, community leaders</li>
	<li>Knowledge and proven experience developing, tracking and managing budgets</li>
	<li>Keen attention to detail with ability to manage in-depth project details while also multi-tasking across campaigns and client needs</li>
	<li>Ability to research, assess and analyze market trends and apply them to insightful, influential recommendations</li>
	<li>Understanding of the creative processes to effectively manage and drive creative projects (web, advertising, collateral, corporate image)</li>
	<li>Understanding and proven experience with brand strategy, marketing, PR and measurement, including the ability to write a marketing plan</li>
	<li>Strong writing and copy-editing skills</li>
	<li>Desire to learn and adapt to new marketing opportunities such as micro-blogging, social media, corporate responsibility programs, etc.</li>
</ul>

<p>There is nothing traditional about us. Clients love our creativity, business savvy and ability to solve problems across all marketing disciplines. O&#8217;Berry | Cavanaugh is also a lifestyle company with a creative vibe, cool offices in downtown Bozeman, just 15 miles from the local ski hill, 60 miles from Yellowstone Park, and minutes away from fly fishing, trails and all kinds of outdoor adventure.</p>

<p>We&#8217;ll give particular attention to candidates already in the Rocky Mountain West, but open to all qualified applicants.</p>

<p>If you are interested, please send a resume and thoughtful email to <a href="mailto:upstairs@oberrycavanaugh.com">upstairs@oberrycavanaugh.com</a>
</p> 
      ]]></content>
    </entry>


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