Truly Integrated Marketing

Here’s how it usually works. A client calls and says they need help with their Web site, ad, brochure, you name it—a few new images, an updated headline, some new navigational features—pretty simple. We say okay, tell us more. What business goals are you trying to achieve with a new website, ad, brochure? How does this tactic serve your larger business and marketing strategies? How does it fit into your brand?

“Our brand?” asks the client. “We can’t waste time talking about our brand! We already have a logo, an image, and a tagline. We don’t need to talk about our brand…”

The brand isn’t a logo, or a tagline, or an image. It’s an experience.

Here’s the thing. The brand isn’t a logo, or a tagline, or an image. It’s an experience. And it begins the moment a customer encounters a salesperson, a storefront, a Web site, a brochure or the product. It’s what helps busy people make smart decisions in the vast and often confusing world of commerce, and come to purchase from the companies that speak to their values. Remember Goldilocks? The world is full of Goldilockses seeking a product, company, idea or service, and in the first few moments concluding that they are too expensive, too eighties, too big, too small, or too complicated. Sure, they might stop in and try you on for size, but deep down, they’re still looking.

A solid brand experience is what helps customers relax, smile and say “this one is just right.” The experience is fluid, integrated and consistent—from the Web site into the worksite, and everything in between.

Marketing isn’t about saying you’re “just right” it’s about being just right, too.

And being just right requires more than pretty Web site, ad or brochure, it requires an integrated marketing approach that reflects the creativity, ingenuity, and intelligence of the entire business.

So when you ask about a Web site, a brochure, or an ad, and we ask about your brand, rest assured, we’re heading in the right direction. In fact, we are going to get you there a lot faster than you might think. Look into our marketing success stories.